PROJECT
Logo & Brand Development
Web Design
Print Collateral
Digital Marketing
Photo/Video Art Direction
Packaging
Motion Graphics
From its modest beginnings in the attic of the founder's home four decades ago, Children's Factory (CF) has blossomed into a beacon of creativity and learning, crafting inspired spaces for young imaginations to flourish. When CF approached us seeking a fresh look for their kid's floor mat, we leaped at the opportunity to infuse their product with childlike wonder.
Drawing inspiration from the boundless creativity of childhood, I set out to create the perfect mascot for the "Cozy Monster Mat." Channeling the whimsy of my own son's imagination, I sketched a menagerie of unique monsters, each brimming with personality and charm. After careful deliberation, we selected the ideal creature to adorn the mat—a process that marked just the beginning of our creative journey.
With the monster as our muse, we embarked on a comprehensive redesign of CF's visual identity. From crafting a vibrant new logo to revamping their website and packaging, every element was infused with the same sense of joy and wonder that defines the CF experience. The end result? A brand that not only reflects CF's commitment to fostering imaginative play but also resonates with children and parents alike in a fun, uplifting manner.
