PROJECT

Web Design

Print & Catalog Marketing

Digital/Email Marketing

Photo/Video Art Direction

Video Editing

Motion Graphics

Gulf Coast Avionics is a leading supplier of avionics, pilot supplies and aircraft services. Since 1984 Gulf Coast Avionics has been providing quality merchandise to keep pilots flying. They reached out to us to help sophisticate their brand. Much of the brand hadn’t been updated since the 90s and it showed. Since most of their sale is B2C, they needed to look modern, clean, and give their customers the confidence to buy top-end avionics without hesitation. I was in charge of creating a new look. I utilized angles in my designs to portray speed and precision and project order on the potential messiness of tons of product/prices. First order of business was to overhaul the 72-page yearly catalog. Applying the brand on a large scale helped solidify the direction before diving into print ads, custom html-coded marketing emails, digital advertising, print collateral, and motion graphic bumpers for product spotlight ads on YouTube.