PROJECT

Logo & Brand Development

Web Design

Print & Digital Marketing

Fleet Graphics

Photo/Video Art Direction

Video Editing

Motion Graphics

Since 1976, Meter Engineers has provided petroleum measurement technicians with innovations to enhance accuracy and system assurance of vital metering equipment. Now in its second generation of ownership, Meter Engineers came to use for a new look. As the lead designer, I was in charge of creating a new identity that would pay homage to the history of quality and innovation. The new logo utilizes a diamond shape, present in the original logo, to tie together the generations. With the new brand just getting start, it was time to apply it to everything. Not unlike NASCAR, the new logo was applied to everything from shirts, hats, stickers, window clings, to mudflaps. Most notably, the branding was applied to a new custom website that I created. The main task was to showcase the various products while being a one stop shop for field technicians to look up specs and manuals. In addition to the website, I was in charge of photo/video shoot art direction, editing video and motion graphics for digital marketing initiatives, and creating an entire fleet of custom vehicle wraps to grab eyeballs on the Midwest highways.