PROJECT
Logo & Brand Development
Web Design
Print | Digital Marketing
Photo/Video Art Direction
The Hufford family legacy spans three generations, dating back to 1948. I began the rejuvenation of their iconic emblem. Inspired by the original logo yet driven by a desire for modernity, I crafted a new symbol of elegance and refinement. The emblem, featuring a custom illustration of a horse and carriage motif, exuded sophistication with sharpened accents and a distinguished gentleman rider.
Now published in LogoLounge Book 10!
With the logo as the guide, the transformation cascaded through every aspect of the brand. From the storefront adorned with gleaming signage to the meticulously redesigned website, each detail was infused with opulence and allure. Photoshoots captured the essence of luxury, while print and digital marketing campaigns sparkled with sophistication, setting the stage for a new era of excellence.
As the curtains rose on this chapter, the Hufford brand stood reborn—a testament to tradition and innovation seamlessly intertwined. It represented a rich history while promising boundless possibilities for the future, a timeless beacon lighting the path forward for generations to come.